Why Does Platinum Jewelry Cost More Than Gold Jewelry? — from Business tips for jewelry designers with a side of ethical news – Sharon Z Jewelry

Platinum is less expensive than gold, so what gives?

This is a question that I get a lot. And I get it – you can clearly see if
you check metal prices online that platinum is currently less expensive
than gold, and yet you go to buy jewelry and the platinum pieces cost more.
The answer lies in a wee bit of science and math.

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